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Simple Brand Guidelines

The goal of this one-sheeter is to summarize everything important there is to know about the logo building blocks — the dynamic, clear space, usage scenarios, overall structure.

01 | Primary Logo

02 | Logo Variations

03 | Download


Primary Icon

Endorsed Logo: This logo is preferred for external communications.

Icon: The icon is used as a visual anchor to tie communications back to the brand when other versions of the logo are not present. It can also be used as a design element or pattern.


Logo Variation

Below are the approved color applications for the Ozone Story Tech logo.

Color:

The full color logo is the preferred application for light backgrounds

Inverted Color:

The inverted logo is the preferred application for dark backgrounds.

White:

White may be used on orange or other dark-colored backgrounds, or whenever greater contrast is needed (ie: when the logo is overlaid on a photo).

Black:

The logo may appear in all black when color is unavailable.